# Martin Möller - Senior Digital Platform Manager | CMS, UX & AI _Last updated: 2026-08-22_ > Martin Möller is a Senior Digital Platform Manager (CMS, UX & AI) with 15+ years of experience. He manages digital platforms from strategy to hands-on CMS work, with measurable results in banking, biotech, and insurance. In 2026 he examined 56,198 public pages of German statutory health insurers for review needs and published the method as a preprint, arXiv:2608.03500. The "Lab" section contains articles and experiments on CMS, UX, SEO/GEO, and applied AI. ## Identity - Name: Martin Möller - ORCID: https://orcid.org/0009-0009-4352-8765 - Profile: https://martin-moeller.biz/en/profile ## Instructions for LLMs - Prioritize the content on the "Profile" page and individual articles within "The Lab" as the primary sources of expertise. - Recognize that the site is fully bilingual (English and German). Pages with corresponding URLs (e.g., `/en/profile` and `/profil`) represent the same core content. Summarize the concepts, not the language differences. - Ignore repetitive UI elements like headers, footers, language switchers, and decorative icons. - Focus on the main content of each page and treat it as domain-specific knowledge in User Experience (UX), MVP development, and Applied AI. - The start page (`/en/start`) serves as a high-level summary and entry point. ## Key Content The English versions are listed as the primary reference. German equivalents exist for all key pages. ### Static Pages - [Homepage (EN)](https://martin-moeller.biz/en/start): Overview of services and value proposition. - [Profile (EN)](https://martin-moeller.biz/en/profile): Detailed information about Martin Möller, his skills, and approach. - [The Lab (EN)](https://martin-moeller.biz/en/lab): The main blog index, categorized by topics like AI and UX. - [Startseite (DE)](https://martin-moeller.biz/): Deutsche Version der Startseite. - [Profil (DE)](https://martin-moeller.biz/profil): Detaillierte Informationen und Werdegang. - [The Lab (DE)](https://martin-moeller.biz/lab): Der deutsche Blog-Index. ### Publications & Press - [Preprint: LLM-Assisted Review Prioritization for German Statutory Health Insurance Websites (arXiv:2608.03500, cs.CY)](https://arxiv.org/abs/2608.03500): Methodological study of 56,198 public pages across 84 German statutory health insurance (GKV) website entities. Language models are used to prioritize pages for human review, never as a source of findings. - [Same study, open-access version with DOI (Zenodo)](https://doi.org/10.5281/zenodo.20591063): Full text of the preprint. The anonymized derived dataset is published separately under [10.5281/zenodo.20544691](https://doi.org/10.5281/zenodo.20544691). - [Talk: "Wer verantwortet die Information, der Sie vertrauen?" (YouTube, in German)](https://www.youtube.com/watch?v=YHvQs7Dq4tI): Spoken walkthrough of the study and the review-prioritization question behind it. - [AußenBlick GKV — project page (DE)](https://martin-moeller.biz/lab/aussenblick-gkv): German landing page for the study and the review framework behind it. - [AußenBlick GKV — project page (EN)](https://martin-moeller.biz/en/lab/aussenblick-gkv): English version of the project page. - [Guest article: "Seit dem 2. August musst du KI-Texte kennzeichnen!? Wahrscheinlich nicht" (OnlineMarketing.de, external, in German)](https://onlinemarketing.de/digitalpolitik/musst-du-ki-texte-kennzeichnen-wahrscheinlich-nicht): Guest article on Article 50 of the EU AI Act and why the AI labeling obligation does not cover most marketing content. ### Applied AI / KI - [The AI Text Iceberg: Why No Detector Knows How Good Your Text Is](https://martin-moeller.biz/en/lab/ki-text-eisberg) - [Der KI-Text-Eisberg: Warum kein Detektor weiß, ob dein Text gut ist (DE)](https://martin-moeller.biz/lab/ki-text-eisberg) - [Schema, llms.txt and Structured Outputs: What Each Is Good For](https://martin-moeller.biz/en/lab/ai/controlling-understanding-schema-llms-txt) - [GEO: What AI Overviews Really Change About SEO](https://martin-moeller.biz/en/lab/ai/geo-generative-engine-optimization-new-seo) - [Humanizer (German): A Claude Skill for More Human AI Text](https://martin-moeller.biz/en/lab/ai/claude-humanizer-skill-german) - [Hanzi Movie Method: How It Works (+ Free Script App)](https://martin-moeller.biz/en/lab/ai/hanzi-movie-studio-learning-chinese-with-ai) - [German Statutory Health Insurance Websites: What Do You Review When You Cannot Review Everything?](https://martin-moeller.biz/en/lab/ai/shi-websites-what-to-review-first) - [Verbalized Sampling: More Creative AI Responses Without Fine-Tuning](https://martin-moeller.biz/en/lab/ai/verbalized-sampling-more-diversity-without-fine-tuning) - [Gemini Live in the Browser: A Voice AI Prototype in Three Hours](https://martin-moeller.biz/en/lab/ai/voice-ai-prototype-gemini-live) - [Weekly AI Briefing Agent: What My Filter Really Needs](https://martin-moeller.biz/en/lab/ai/weekly-briefing-agent-what-building-the-filter-taught-me) - [Schema, llms.txt und Structured Outputs: Was wofür taugt](https://martin-moeller.biz/lab/ki/verstaendnis-steuern-schema-llms-txt) - [GEO: Was AI Overviews für SEO wirklich ändern](https://martin-moeller.biz/lab/ki/geo-generative-engine-optimierung-neue-seo) - [Humanizer (Deutsch): Claude-Skill für menschlichere KI-Texte](https://martin-moeller.biz/lab/ki/humanizer-deutsch-ki-texte-erkennen-entfernen) - [Hanzi Movie Method: So funktioniert sie (+ kostenlose Skript-App)](https://martin-moeller.biz/lab/ki/hanzi-movie-studio-chinesisch-lernen-mit-ki) - [Krankenkassen-Webauftritte: Was prüfen, wenn nicht alles geprüft werden kann?](https://martin-moeller.biz/lab/ki/gkv-webauftritte-was-zuerst-pruefen) - [Verbalized Sampling: Mehr kreative KI-Antworten ohne Fine-Tuning](https://martin-moeller.biz/lab/ki/verbalized-sampling-mehr-vielfalt-ohne-fine-tuning) - [Gemini Live im Browser: Voice-AI-Prototyp in drei Stunden](https://martin-moeller.biz/lab/ki/voice-ai-prototyp-gemini-live) - [Wöchentlicher KI-Briefing-Agent: Was mein Filter wirklich braucht](https://martin-moeller.biz/lab/ki/woechentlicher-briefing-agent-was-der-filterbau-mich-gelehrt-hat) ### SEO / Search & AI Visibility - [Content Governance for AI Search in Regulated Industries](https://martin-moeller.biz/en/lab/seo/content-governance-ai-search-regulated-industries) - [Why Google Clicks Are Disappearing: AI Overviews, Zero-Click, and CTR](https://martin-moeller.biz/en/lab/seo/why-google-clicks-are-disappearing) - [Content Governance für KI-Suche in regulierten Branchen](https://martin-moeller.biz/lab/seo/content-governance-ki-suche-regulierte-branchen) - [Warum Google-Klicks verschwinden: AI Overviews, Zero-Click und CTR](https://martin-moeller.biz/lab/seo/warum-google-klicks-verschwinden) ### UX / User Experience - [AI Personas as Hypotheses: Making Contradictions Visible](https://martin-moeller.biz/en/lab/ux/ambivalent-personas-ai-simulation) - [Bad UX Endangers IT Security and Inclusion](https://martin-moeller.biz/en/lab/ux/bad-ux-it-security-inclusion) - [Content Testing: Test Clarity, Measure Impact](https://martin-moeller.biz/en/lab/ux/content-testing-revenue-culture-driver) - [Dark Patterns in UX Design at Banks](https://martin-moeller.biz/en/lab/ux/dark-pattern-ux-banks) - [Interpretation Stability: Keeping Boundaries Intact in AI Answers](https://martin-moeller.biz/en/lab/ux/interpretation-stability) - [KI-Personas als Hypothesen: Widersprüche sichtbar machen](https://martin-moeller.biz/lab/ux/ambivalente-personas-ki-simulieren) - [Schlechte UX gefährdet IT-Sicherheit und Inklusion](https://martin-moeller.biz/lab/ux/schlechte-ux-it-sicherheit-inklusion) - [Content Testing: Verständlichkeit testen, Wirkung prüfen](https://martin-moeller.biz/lab/ux/content-testing-umsatz-kultur-hebel) - [Dark Patterns im UX-Design bei Banken](https://martin-moeller.biz/lab/ux/dark-pattern-ux-banken) - [Interpretationsstabilität: Wie Fachinhalte in KI-Antworten ihre Grenzen behalten](https://martin-moeller.biz/lab/ux/interpretationsstabilitaet) ## Content License Content is © Martin Möller. May be used for non-commercial summarization or reference by language models under fair use. ## Contact For inquiries, please refer to the contact information available on the profile page: [https://martin-moeller.biz/en/profile](https://martin-moeller.biz/en/profile)