Platform & CMS
- Governance, templates, workflows
- Internationalisation, migration
- Interface between IT and business units
Martin Möller
Where strategy meets execution.
For 15+ years I've helped banks, biotech companies and insurers rethink their web platforms. I love strategic planning, but I'm equally at home in the CMS, configuring analytics, or optimising content. I don't just design the roadmap, I ship the thing.
Nine years in agencies gave me pitch speed and creative pressure. In-house, at Napster, Rabobank, Miltenyi and Generali, I learned what actually works inside large organisations – from marketing roles, with direct responsibility for steering IT, engineering and external partners.
My focus: clear messages, good interfaces and measurable results.
What I deliver
Journeys & interfaces
- Structure over design theatre
- Clarity, reduction, conversion
- Delivery with engineering
Operations & improvement
- Content ops, SEO, analytics
- Quality, performance, stability
- Continuous improvement
Selected results
+100%online policy sales after relaunch
Insurance relaunch
Starting point: Website and funnels serving 1.8 million existing customers as partner of Germany's largest health insurer, high optimisation potential, many departments involved.
What I owned: Relaunch management via CoreMedia CMS, UX optimisation, SEO prioritisation, funnel rebuild. Managed two agile engineering teams. Coordinated Customer Service, Marketing, Legal, and external partners.
Result: Online policy sales doubled within three months of go-live.
15,000+products migrated, 20+ languages
Global CMS migration, biotech
Starting point: Complex international platform with high demands on consistency and scalability.
What I owned: Migration from Sitecore to TYPO3 Neos (headless) in six months. Built global editorial processes, managed localisation across 20+ languages and around 120 editors. Template-level governance for regulatory and brand consistency across Europe, APAC, and the US.
Result: Scalable publishing structure, 17% faster load times, zero downtime.
+25%conversion, 220,000 new customers
Digital banking
Starting point: Building and optimising a digital banking platform in the German market with high compliance and trust requirements.
What I owned: End-to-end digital experience delivery from requirements to go-live. Funnel optimisation, UX testing, ongoing journey improvement. Central interface between the German web team, Dutch HQ, and internal departments. Coordinated IT, compliance, and marketing for a secure platform with strong governance.
Result: +25% conversion. 220,000 new customers and EUR 8 billion in deposits within 24 months.
What clients and colleagues say
"Martin excels at quickly absorbing ideas and processes, with a remarkable ability to engage teams and colleagues at their level. His exceptional listening skills make him a standout collaborator – the kind of project colleague I wish I had more of."
— Head of IT, German insurance group
"Martin knows how to get things done, is very knowledgeable and makes it work. No fuss, just results."
— Manager Marketing & Sales, international direct bank
"I have found Martin to be a knowledgeable, very likeable and highly professional person. I have no hesitation in recommending him to anyone looking for an open-minded and curious IT/Marketing professional."
— COO, international bank
All references verifiable on LinkedIn (visible after login).
Competence & Stack
- CMS & Platform Management: Migrations, international rollouts, multi-tenant architectures, governance.
- UX & Conversion (CRO): User research, prototyping, A/B testing, funnel optimisation.
- SEO & Visibility: Technical SEO, structured data, content strategy, ranking optimisation.
- Data & Analytics: Enterprise analytics, KPI-driven reporting, data-informed decisions.
- AI & Automation: AI workflows, low-code automation, API integration.
Certified UX & Usability Expert (UX360°)
User Research, Prototyping, Testing, WCAG/BITV
Sistrix SEO Deep Dive Workshop
Intensive training with Stefan Godulla
CMS & DXP
CoreMedia
Sitecore
TYPO3 Neos
Drupal
WordPress
SEO & Search
Sistrix
SEMrush
Screaming Frog
Analytics & CRO
Mapp / Webtrekk
AB Tasty
GA4
Matomo
Hotjar
GTM
Design
Figma
Adobe Photoshop
Automation & AI
n8n
Make
Claude Code
OpenAI API
Methods & Tools
Scrum
Kanban
Design Thinking
Jira
Confluence
Python
HTML/CSS
What drives me
Interdisciplinary
I connect marketing, IT, and product. Not as a moderator, but as someone who works in all three worlds.
Curiosity
I test tools early and share what works. Learning is part of my daily work, not something I do on the side.
Global
Experiences across South America, Asia, Europe, and Canada shaped my approach. You notice it in my teams and projects.
Pragmatism
I don't just delegate. I also execute. For me, seniority means solving problems on your own and getting the details right.
Let's talk
Available as an external partner or in a permanent role. Remote, hybrid, or on-site.
Email: [email protected] LinkedIn: Martin Möller