My profile
Where strategy meets execution – focus on UX, marketing and conversion
For 15+ years I've helped banks, biotech companies and insurers rethink their web platforms.
Featured Projects
In 2024, I led the website relaunch for a major German insurer as part of my in-house role: New CoreMedia architecture, full UX redesign, and rebuilt content funnels. Three months post-launch, online policy sign-ups had doubled. The success was also documented by the commissioned agency: View the project showcase on atmina.de
In 2019, I led the global e-commerce relaunch for a biotech company: 15,000 products and 23 language versions migrated from Sitecore to TYPO3 Neos in just six months – with zero downtime and a 17 % improvement in load times.
With six years in-house marketing for global brands and nine years in agencies, I know budget realities as well as pitch pressure. I build solutions that connect and convert - from design systems and UX strategies to scalable CMS content frameworks and data-driven conversion optimisation.
I help teams focus on what matters: clear messages, user-friendly interfaces and measurable results.
Facilitating a cross-functional UX workshop in Cologne.
Leading a CMS strategy workshop for Rabobank.
My professional DNA – 4 core values
🤝 Interdisciplinary collaboration
I connect dots between marketing, IT, and product – creating solutions that align diverse teams around a shared goal. Bridging silos isn’t a slogan, it’s how I work.
🔄 Curiosity in action
I test tools early, share insights openly, and treat learning as a habit, not an afterthought. If it brings value, I’ll find a way to make it work.
🌍 Globally shaped, locally grounded
Experiences across South America, Asia, Europe, and Canada shaped my approach. I bring a global mindset into local teams – blending perspectives to build better outcomes.
💡 Leading with clarity and empathy
I listen deeply, ask the right questions, and build trust. To me, user-centric means: co-creating solutions that truly move people.
Connect & convert
Whether landing page, onboarding or platform strategy – I design processes that engage people and move them to act. With purpose, structure and impact.
Quote
“Martin knows how to get things done, is very knowledgeable and makes it work. No fuss, just results.”
Work with me
Planning a project, rethinking your digital journey or looking to improve conversion?
I support you – as an external partner or in a role with impact and long-term ownership.
Contact me:
📧 Email: [email protected]
💼 LinkedIn: Martin Möller