Turning Clicks into Customers.

I plan, scale, and manage digital platforms, driven by user-centric UX, rapid MVPs, and AI-Workflows.

About Me & Work
Martin Möller, Senior Digital Platform Manager – standing in a modern office holding a tablet.

Trusted by Industry Leaders

Generali GermanyUX Strategy & CMS Migration
Envivas KrankenversicherungWebsite Relaunch
Miltenyi BiotecGlobal E-commerce Platform
Rabobank InternationalCorporate Banking & Innovation
RaboDirectDigital Banking Platform
NapsterProduct Strategy
o₂ / Telefónica GermanyDigital Experience
HiPPE-commerce Platform
Friendscout24Dating Platform UX
Autoscout24Automotive Marketplace
Generali GermanyUX Strategy & CMS Migration
Envivas KrankenversicherungWebsite Relaunch
Miltenyi BiotecGlobal E-commerce Platform
Rabobank InternationalCorporate Banking & Innovation
RaboDirectDigital Banking Platform
NapsterProduct Strategy
o₂ / Telefónica GermanyDigital Experience
HiPPE-commerce Platform
Friendscout24Dating Platform UX
Autoscout24Automotive Marketplace

Recent Insights

UX, AI & Product – What Matters Tomorrow

UX6 min

Why Bad UX Endangers IT Security (and Inclusion)

A CAPTCHA fail by the Federal Network Agency shows: when security, UX, and accessibility are split, systems become insecure and exclusionary.

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UX5 min

The Silent Revenue Driver and Culture Changer

Why untested content is a business risk and how content testing not only boosts conversion but changes how teams make decisions.

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AI7 min

Voice AI with Gemini Live: Prototype Built in 3 Hours

A bad screening call was the trigger. This prototype shows what Google's Gemini Live API can do today: real conversations, language switching, appointment lookup — for cents per call.

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AI6 min

Controlling AI Understanding: Schema, llms.txt, and What Actually Works

Schema markup helps Google but LLMs can't read it. llms.txt sounds promising but shows no measurable effect. What actually determines whether AI cites your content?

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From the Lab

Skills & Experiments – what I'm currently building.

01 Claude Skill

Humanizer-DE

Spots AI writing patterns in German. Removes them. For text that doesn't sound like a chatbot wrote it.

View Claude Skill
02 TRY IT NOW

Hanzi Movie Studio

300 characters. 30 days. Your brain never forgets a good film, this app works the same way.

Learn more

You can find more articles on the dedicated lab page.

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