Platform Strategy · UX · AI Workflows

I steer digital platforms, from strategy to the CMS.

I plan, scale, and manage digital platforms, driven by user-centric UX, rapid MVPs, and AI-Workflows.

About Me & Work
Martin Möller, Senior Digital Platform Manager – standing in a modern office holding a tablet.

Trusted by Industry Leaders

Generali GermanyUX Strategy & CMS Migration+100% online conversions →
Envivas KrankenversicherungWebsite Relaunch
Miltenyi BiotecGlobal E-commerce Platform15,000 products, 20+ languages →
Rabobank InternationalCorporate Banking & Innovation
RaboDirectDigital Banking Platform220,000 new customers →
NapsterProduct Strategy
o₂ / Telefónica GermanyDigital Experience
HiPPE-commerce Platform
Friendscout24Dating Platform UX
Autoscout24Automotive Marketplace
Generali GermanyUX Strategy & CMS Migration+100% online conversions →
Envivas KrankenversicherungWebsite Relaunch
Miltenyi BiotecGlobal E-commerce Platform15,000 products, 20+ languages →
Rabobank InternationalCorporate Banking & Innovation
RaboDirectDigital Banking Platform220,000 new customers →
NapsterProduct Strategy
o₂ / Telefónica GermanyDigital Experience
HiPPE-commerce Platform
Friendscout24Dating Platform UX
Autoscout24Automotive Marketplace

Current Project

What I am working on right now.

Study

AußenBlick GKV

Content governance in statutory health insurance: 56,198 public pages, methodically reviewed and prepared as a paper.

View study

Recent Insights

UX, AI & Product – What Matters Tomorrow

UX6 min

Why Bad UX Endangers IT Security (and Inclusion)

A CAPTCHA fail by the Federal Network Agency shows: when security, UX, and accessibility are split, systems become insecure and exclusionary.

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UX5 min

Content Testing for Revenue and Culture

Why untested content is a business risk and how content testing boosts conversion while changing how teams make decisions.

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UX9 min

When AI Reads Along: Why Regulated Industries Need to Rethink Their Content

Expert content loses qualifiers and evidence levels under AI compression. What this means for insurance, banking and health.

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AI8 min

FOMO Filter for AI News in Detail

I've been running a weekly AI briefing agent for months. Four hours to build, a few cents a month. Here's what actually works and what I had to rewrite.

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From the Lab

Skills & Experiments – what I'm currently building.

01 Claude Skill

Humanizer-DE

Spots AI writing patterns in German. Removes them. For text that doesn't sound like a chatbot wrote it.

View Claude Skill
02 LANGUAGE LEVEL-UP

Hanzi Movie Studio

300 characters. 30 days. Your brain never forgets a good film, this app works the same way.

Learn more

You can find more articles on the dedicated lab page.

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