Platform Strategy · UX · AI Workflows

I steer digital platforms, from strategy to the CMS.

I plan, scale, and manage digital platforms, driven by user-centric UX, rapid MVPs, and AI-Workflows.

About Me & Work
Martin Möller, Senior Digital Platform Manager – standing in a modern office holding a tablet.

Trusted by Industry Leaders

Generali GermanyUX Strategy & CMS Migration+100% online conversions →
Envivas KrankenversicherungWebsite Relaunch
Miltenyi BiotecGlobal E-commerce Platform15,000 products, 20+ languages →
Rabobank InternationalCorporate Banking & Innovation
RaboDirectDigital Banking Platform220,000 new customers →
NapsterProduct Strategy
o₂ / Telefónica GermanyDigital Experience
HiPPE-commerce Platform
Friendscout24Dating Platform UX
Autoscout24Automotive Marketplace

Current Project

What I am working on right now.

Study

AußenBlick GKV

Content governance in statutory health insurance: 56,198 public pages examined in a methodological study; open-access paper available.

View study
Story

The AI Text Iceberg

Why no detector knows whether your text is any good: a scrollable dive from surface warning words down to responsibility on the seafloor.

Take the dive

Recent Insights

UX, AI & Product – What Matters Tomorrow

UX6 minDecember 29, 2025

Why Bad UX Endangers IT Security (and Inclusion)

A CAPTCHA fail by the Federal Network Agency shows: when security, UX, and accessibility are split, systems become insecure and exclusionary.

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UX4 minDecember 18, 2025

Content Testing for Revenue and Culture

Why untested content is a business risk and how content testing can improve conversion while changing how teams make decisions.

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SEO18 minJune 25, 2026

Content Governance for AI Search in Regulated Industries

Why regulated industries do not need another GEO tool, but an operating system for supportable claims, AI visibility, conversion and compliance.

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UX9 minMay 5, 2026

When AI Reads Your Content: Why Regulated Industries Need to Rethink It

Expert content loses qualifiers and evidence levels under AI compression. What this means for insurance, banking and health.

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From the Lab

Skills & Experiments – what I'm currently building.

01 Claude Code Plugin

Humanizer-DE

Built from platform and editorial practice: open source, 50+ GitHub stars, 66 German AI writing patterns. For text that doesn't sound like a chatbot wrote it.

View Claude Code Plugin
02 LANGUAGE LEVEL-UP

Hanzi Movie Studio

300 characters. 30 days. Your brain never forgets a good film, this app works the same way.

Learn more

You can find more articles on the dedicated lab page.

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