Platform Strategy · UX · AI Workflows

I steer digital platforms, from strategy to the CMS.

I plan, scale, and manage digital platforms, driven by user-centric UX, rapid MVPs, and AI-Workflows.

About Me & Work
Martin Möller, Senior Digital Platform Manager – standing in a modern office holding a tablet.

Trusted by Industry Leaders

Generali GermanyUX Strategy & CMS Migration+100% online conversions →
Envivas KrankenversicherungWebsite Relaunch
Miltenyi BiotecGlobal E-commerce Platform15,000 products, 20+ languages →
Rabobank InternationalCorporate Banking & Innovation
RaboDirectDigital Banking Platform220,000 new customers →
NapsterProduct Strategy
o₂ / Telefónica GermanyDigital Experience
HiPPE-commerce Platform
Friendscout24Dating Platform UX
Autoscout24Automotive Marketplace

Current Project

What I am working on right now.

Study

AußenBlick GKV

Content governance in statutory health insurance: 56,198 public pages examined in a methodological study; open-access paper available.

View study
Story

The AI Text Iceberg

Why no detector knows whether your text is any good: a scrollable dive from surface warning words down to responsibility on the seafloor.

Take the dive

Recent Insights

UX, AI & Product – What Matters Tomorrow

AI10 minAugust 2, 2026

German Statutory Health Insurance Websites: What Do You Review When You Cannot Review Everything?

56,198 public pages from 84 German statutory health insurance web properties, AI-assisted and triaged. Which review patterns recur across insurers, and how editorial teams turn them into an order of work.

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UX7 minDecember 18, 2025

Content Testing: Test Clarity, Measure Impact

A lean content-testing process for clearer interfaces, supportable conversion hypotheses and more reliable AI conversations.

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SEO18 minJune 25, 2026

Content Governance for AI Search in Regulated Industries

Why regulated industries do not need another GEO tool, but an operating system for supportable claims, AI visibility, conversion and compliance.

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UX9 minMay 5, 2026

Interpretation Stability: Keeping Boundaries Intact in AI Answers

A testable framework for claim fidelity: measure whether conditions, evidence levels and validity survive AI summarization and rephrasing.

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From the Lab

Skills & Experiments – what I'm currently building.

01 Claude Code Plugin

Humanizer-DE

Built from platform and editorial practice: open source, 100+ GitHub stars, 72 German AI writing patterns. For text that doesn't sound like a chatbot wrote it.

View Claude Code Plugin
02 LANGUAGE LEVEL-UP

Hanzi Movie Studio

300 characters. 30 days. Your brain never forgets a good film, this app works the same way.

Learn more

You can find more articles on the dedicated lab page.

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