The Lab

UX, AI & Product – What Matters Tomorrow

Quick tests - Clear trends - Ideas to try
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AI Progress: You Don't Need to Keep Up With Everything

The flood of AI releases creates pressure to stay current at all costs. Three filters help you ignore the noise and focus on what actually matters for your work.

Published on February 7, 2026 ·

AI Overviews Are Stealing Your Clicks: A GEO Playbook

When AI Overviews answer queries before users click, rankings alone do not protect traffic. This playbook shows how GEO can recover visibility and demand.

Published on January 29, 2026 ·

German AI Text Detection: Why Language Signals Matter

German AI writing leaves different traces than English output. This article explains detection signals and how to edit machine-like text into natural copy.

Published on January 23, 2026 ·

AI Overviews Favor Authority Over Expertise: What to Do

A broad AI Overviews analysis shows domain authority often beats expertise. Here is what that means for SEO strategy, content design, and brand trust.

Published on January 20, 2026 ·

Verbalized Sampling: More Diversity Without Fine-Tuning

Verbalized Sampling (VS) is a prompt-based trick to fight Mode Collapse in aligned LLMs—getting you more creative answers without any training.

Published on January 2, 2026 ·

Why Bad UX Endangers IT Security (and Inclusion)

A CAPTCHA fail by the Federal Network Agency shows: when security, UX, and accessibility are split, systems become insecure and exclusionary.

Published on December 29, 2025 ·

The Silent Revenue Driver and Culture Changer

Why untested content is a business risk and how content testing not only boosts conversion but revolutionizes internal decision-making culture.

Published on December 18, 2025 ·

Google CTR Is Falling Fast: Adapt Your SEO for 2026

Page-one visibility no longer guarantees clicks. Learn how to adapt SEO and content for zero-click SERPs while protecting pipeline, demand, and intent.

Published on November 22, 2025 ·

AI Chatbots in UX: Why Reliability Beats Showmanship

Users trust chatbots that are clear, honest, and useful. This article shows what reliability in UX tests looks like and how to design for it.

Published on October 28, 2025 ·

AI Search Behavior 2025: What SEO Teams Must Relearn

Generative AI is changing information discovery, but old search habits still dominate. Learn what this shift means for SEO strategy and content planning.

Published on September 12, 2025 ·

Schema vs. LLMs: Why Markup Alone Does Not Help

Schema markup helps search engines, but LLMs learn from plain language patterns. This article shows what studies found and what to optimize instead.

Published on September 11, 2025 ·

Taxonomy in AI Prompting | AI Practical Guide

Structured profiles make AI answers consistent, comparable, and reusable. Practical frameworks and clear next steps you can apply immediately.

Published on August 28, 2025 ·

Marketing Without Clicks: The Battle for AI Memory

In an AI-driven world, visibility is no longer enough—brands must secure their place in the memory of AI models. Practical frameworks and clear next steps.

Published on July 25, 2025 ·

Ambivalent Personas: Simulating Realistic Users with AI

Learn why consistent AI personas fail in UX practice and how targeted prompts help you model realistic user contradictions for better design decisions.

Published on July 6, 2025 ·

Dark Pattern in UX Design: When Banks Cross the Line

How trusted apps use rewards to nudge data consent – and why that’s a problem. Practical frameworks and clear next steps to improve user outcomes.

Published on June 29, 2025 ·

AI is Clarifying True Product Leadership | AI Strategy Guide

AI automates product artifacts but highlights what still matters: judgment, synthesis, and deep context. Learn where human product leadership adds value.

Published on June 27, 2025 ·

AI is Changing SEO – 6 Opportunities for Brands in 2025

AI isn’t killing SEO, it's redefining it. Here are six strategies brands can use in 2025 to enhance visibility across AI platforms.

Published on June 25, 2025 ·

When LLMs Become the Browser: What Changes for the Web

If interfaces shift from links to answers, distribution, discovery, and brand visibility all change. This article explains web strategy implications early.

Published on June 23, 2025 ·

LLMS.txt: A Quiet Step Toward AI Visibility | SEO Insights

Why a simple text file could help control how LLMs describe your brand – and what that means for SEO. Practical frameworks and clear next steps to improve.

Published on June 21, 2025 ·

Business Plan by Prompt: ChatGPT as Strategy Co-Pilot

A smart prompt won't build your business – but it can speed up clarity, structure, and iteration. Practical frameworks and clear next steps you can apply.

Published on June 18, 2025 ·

Test VEO3 for Free: How to Try Google’s New AI Video Tool

Step-by-step guide to access VEO3 via the Google AI Pro trial: 3 free videos per day, legal access, and a low-risk way to test quality quickly.

Published on June 17, 2025 ·

An AI Test Post Markdown | AI Practical Guide

This file demonstrates all supported Markdown syntax, including extensions commonly used in modern engines like GitHub, VS Code, or static site generators.

Published on May 1, 2025 ·

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