The Lab

UX, AI & Product

Hands-on experiments and analysis around digital platforms.


Current Project

Story

The AI Text Iceberg

Why no detector knows whether your text is any good: a scrollable dive from surface warning words down to responsibility on the seafloor.

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Study

AußenBlick GKV

Content governance in statutory health insurance: 56,198 public pages examined in a methodological study; open-access paper available.

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SEOJune 25, 202618 min

Content Governance for AI Search in Regulated Industries

Why regulated industries do not need another GEO tool, but an operating system for supportable claims, AI visibility, conversion and compliance.

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UXMay 5, 20269 min

When AI Reads Your Content: Why Regulated Industries Need to Rethink It

Expert content loses qualifiers and evidence levels under AI compression. What this means for insurance, banking and health.

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AIApril 25, 20268 min

FOMO Filter for AI News in Detail

I've been running a weekly AI briefing agent for months. Four hours to build, a few cents a month. Here's what actually works and what I had to rewrite.

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AIMarch 28, 20267 min

Voice AI with Gemini Live: Prototype Set Up in 3 Hours

A bad screening call was the trigger. This prototype shows what Google's Gemini Live API can do today — for cents per call.

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AIMarch 21, 20266 min

Controlling AI Understanding with Schema and llms.txt

Schema markup helps Google but LLMs can't read it. What actually determines whether AI cites your content correctly?

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SEOMarch 21, 20265 min

Why Google Clicks Are Disappearing — And How to Stay Visible

Users click traditional Google results less often when an AI summary appears. Why clicks disappear, what it means for SEO, and what actually helps.

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AIMarch 16, 20263 min

Hanzi Movie Method: Learn Chinese Characters with AI

How the Hanzi Movie Method turns characters into film scenes and how a browser app uses Gemini to generate scripts from your actors, sets and props.

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AIFebruary 7, 20268 min

AI Progress: You Don't Need to Keep Up With Everything

The flood of AI releases creates pressure to stay current at all costs. Three filters help you ignore the noise and focus on what actually matters for your work.

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AIJanuary 29, 20269 min

AI Overviews Are Stealing Your Clicks: A GEO Playbook

When AI Overviews answer queries before users click, rankings alone do not protect traffic. This playbook shows how GEO can recover visibility and demand.

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AIJanuary 23, 202617 min

Claude Humanizer Skill: Make German AI Text Sound Human

Free Claude Code and Codex skill that makes German AI text sound more human. No Python required, with 66 writing patterns and factual safeguards.

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SEOJanuary 20, 20265 min

AI Overviews Favor Authority Over Expertise: What to Do

A broad AI Overviews analysis shows domain authority often beats expertise. Here is what that means for SEO strategy, content design, and brand trust.

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AIJanuary 2, 20264 min

Verbalized Sampling: More Diversity Without Fine-Tuning

Verbalized Sampling (VS) is a prompt-based trick to fight Mode Collapse in aligned LLMs—getting you more creative answers without any training.

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UXDecember 29, 20256 min

Why Bad UX Endangers IT Security (and Inclusion)

A CAPTCHA fail by the Federal Network Agency shows: when security, UX, and accessibility are split, systems become insecure and exclusionary.

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UXDecember 18, 20254 min

Content Testing for Revenue and Culture

Why untested content is a business risk and how content testing can improve conversion while changing how teams make decisions.

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AIOctober 28, 20253 min

AI Chatbots in UX: Why Reliability Beats Showmanship

Users trust chatbots that are clear, honest, and useful. This article shows what reliability in UX tests looks like and how to design for it.

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AIAugust 28, 20252 min

Taxonomy in AI Prompting

How a fixed category structure (taxonomy) makes AI answers comparable, machine-readable, and reproducible, with a JSON example and clear limits.

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UXJuly 6, 20253 min

Ambivalent Personas: Simulating Realistic Users with AI

Why polished AI personas fail and how targeted prompts can simulate realistic contradictions in user behavior, including a practical example.

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UXJune 29, 20252 min

Dark Patterns in UX Design at Banks

How a banking app uses a prize draw to extract data consent: the three manipulation patterns behind it, the legal gray zone, and what honest UX does instead.

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AIJune 27, 20252 min

What AI Reveals About Product Management

AI automates product artifacts but highlights what still matters: judgment, synthesis, and deep context. Learn where human product leadership adds value.

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SEOJune 25, 202510 min

SEO 2026: 7 Strategies to Keep Your Brand Visible in AI Overviews, AI Mode, and ChatGPT

SEO isn’t dead, but visibility no longer ends with a click. Seven strategies brands can use in 2026 to stay cited, mentioned, and correctly described across Google AI Overviews, AI Mode, and ChatGPT.

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AIJune 23, 20253 min

When LLMs Become the Browser: What Changes for the Web

If navigation shifts from links to answers, reach, discoverability, and brand presence all change. What that means for the web and for visibility.

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