The Lab
SEO
3 articles on SEO in the AI age, AI Overviews and visibility.
SEO
Why Google Clicks Are Disappearing — And How to Stay Visible
Page-one CTR has dropped to 15%. AI answers eat the traffic. Why users stopped clicking, what it means for SEO, and what actually helps.
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AI Overviews Favor Authority Over Expertise: What to Do
A broad AI Overviews analysis shows domain authority often beats expertise. Here is what that means for SEO strategy, content design, and brand trust.
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AI is Changing SEO – 6 Opportunities for Brands in 2025
AI isn’t killing SEO, it's redefining it. Here are six strategies brands can use in 2025 to enhance visibility across AI platforms.
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