The Lab
SEO
2 articles on SEO in the AI age, AI Overviews and visibility. Studies of click loss and new measures for search analysis.
SEO
Content Governance for AI Search in Regulated Industries
Why regulated industries do not need another GEO tool, but an operating system for supportable claims, AI visibility, conversion and compliance.
Read articleSEO
Why Google Clicks Are Disappearing: AI Overviews and CTR
Pew, Ahrefs, and academic research measure fewer clicks when AI Overviews appear. What the figures actually show and which SEO metrics matter now.
Read article