The Lab
SEO
4 articles on SEO in the AI age, AI Overviews and visibility.
SEO
Content Governance for AI Search in Regulated Industries
Why regulated industries do not need another GEO tool, but an operating system for supportable claims, AI visibility, conversion and compliance.
Read ArticleSEO
Why Google Clicks Are Disappearing — And How to Stay Visible
Page-one CTR has dropped to 15%. AI answers eat the traffic. Why users stopped clicking, what it means for SEO, and what actually helps.
Read ArticleSEO
AI Overviews Favor Authority Over Expertise: What to Do
A broad AI Overviews analysis shows domain authority often beats expertise. Here is what that means for SEO strategy, content design, and brand trust.
Read ArticleSEO
SEO 2026: 7 Strategies to Keep Your Brand Visible in AI Overviews, AI Mode, and ChatGPT
SEO isn’t dead, but visibility no longer ends with a click. Seven strategies brands can use in 2026 to stay cited, mentioned, and correctly described across Google AI Overviews, AI Mode, and ChatGPT.
Read Article